Case Study: STB.co.uk's Migration from Visualsoft to Shopify

Introduction

STB.co.uk, a leading online retailer specialising in safety footwear and clothing, recently embarked on a transformative journey by migrating its e-commerce platform from Visualsoft to Shopify. This case study delves into the motivations behind the migration, the challenges encountered, and the remarkable increase in orders observed following the transition.

Reasons for Migration

The decision to migrate from Visualsoft to Shopify was driven by a multitude of factors. STB.co.uk faced numerous challenges with Visualsoft, including inadequate support, cumbersome change request processes, and limitations inhibiting scalability. Dissatisfied with these constraints and seeking a more dynamic and adaptable solution, STB.co.uk opted to transition to Shopify.

Migration Process

The migration process was meticulously planned and executed to ensure a seamless transition. The design overhaul, aimed at enhancing the user experience and branding, was completed within a condensed timeframe. Simultaneously, the redirection of URLs and data migration were meticulously undertaken to preserve data integrity and minimize disruptions.

Challenges Faced

Despite careful planning, the migration journey presented its fair share of challenges. The absence of readily available support from Visualsoft necessitated an internal approach to troubleshooting and problem-solving. However, STB.co.uk's dedicated team persevered through these challenges, leveraging their collective expertise to overcome obstacles and ensure a successful migration.

Benefits Realised

The migration to Shopify heralded a new era of growth and opportunity for STB.co.uk. The platform's intuitive interface, robust feature set, and extensive app ecosystem empowered STB.co.uk to enhance its online presence and cater to evolving customer demands. The flexibility afforded by Shopify allowed for rapid deployment of new features and optimisations, enabling STB.co.uk to stay ahead of the curve in a competitive market landscape.

Improvements in Customer Journey

As part of the migration to Shopify, STB.co.uk implemented several enhancements to improve the customer journey. The introduction of a sign-up trade account feature enabled business customers to access exclusive benefits, such as streamlined purchasing processes and tailored product recommendations. Additionally, STB.co.uk introduced personalised company discounts, allowing corporate clients to enjoy bespoke pricing based on their unique requirements and purchasing history. Furthermore, the platform now showcases clear safety features of products, providing customers with vital information to make informed purchasing decisions, thereby enhancing trust and transparency.

Results

Following the migration, STB.co.uk witnessed a remarkable increase in orders, underscoring the success of the transition. Comparing the period from January 15th to February 15th, 2023, to the same date range in 2024, STB.co.uk observed a staggering 95% increase in orders. This substantial growth not only validates the decision to migrate but also underscores the transformative impact of Shopify on STB.co.uk's business operations and bottom line.

Conclusion

The migration from Visualsoft to Shopify marked a pivotal moment in STB.co.uk's journey, unlocking new opportunities for growth and innovation. By embracing Shopify's flexible and feature-rich platform, STB.co.uk has positioned itself for continued success in the dynamic and ever-evolving e-commerce landscape. With a renewed focus on customer experience and scalability, STB.co.uk is poised to cement its position as a leader in the safety footwear and clothing market.